Monday, January 03, 2011

Book Review: Start Something That Matters

Start Something That Matters
by Blake Mycoskie




















After starting his fourth start-up, twenty-nine year old Blake took some time off to travel Argentina. It changed his world view. Two things resulted from his trip. One, he was taken with the national shoe - the apargata and two, he was impacted with the amount of children who were shoeless.

He launched the for-profit company, TOMS ("Tomorrow's Shoes"). The company operates on the principal that for every pair of shoes it sells, it donates a brand new pair to a child in need. He launched the company out of his apartment and worked with shoemakers in Argentina to produce the shoes he found in Argentina with improved soles and inner soles.

The company took off and has made a major impact on the world staying true to its original mission. He encourages the rest of us to find what we are passionate about and change the world around us for the better.

The book opens with a couple chapters telling the TOMS story. The remainder of the book tells how to find your passion and how to begin impacting the world from a very simple start to a major impact.

I found this book very encouraging, and I recommend it to everyone.


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