Maximizing Exposure on Social Media
Many businesses and nonprofits have recognized the value of social media. Many launch into social media blindly believing that all that is needed is to build a Facebook Page or a Twitter account and start posting what is important to them. A few months go by and the individual tasked with managing their social media presence starts asking "Why aren't we getting more likes on our Facebook Page?" and "Why aren't we getting more Twitter followers?" The answer I have come to learn is they did not stop and learn the medium before they attempted to begin utilizing it. In his book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World , Gary Vaynerchuk says, "On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others." Facebook does not display everything everyone posts. Nor does Facebook display everything to you from a page you have liked. Fa
